It’s not a new concept that nonprofits depend on the generosity of others. Whether it be volunteer hours, small donations, monthly recurring donations, large corporate donors, volunteer board members, endowments, and the list goes on.
Here at the Olivia Caldwell Foundation we are no different. As a small staff of four we can only achieve so much on our own. We are so grateful for all of our volunteers and donors that make our mission come to fruition. Together, we have been able to donate over a half a million dollars to pediatric research teams leading to the discovery of new treatment methods and cures for specific cancers. We have been able to help numerous families of children battling serious illnesses during their stressful medical journey at no cost. AND we bring specialty care to chronically ill children in Wyoming to reduce the amount of time spent traveling to Colorado. Those are no small feats and it was only possible because of our amazing community.
However, there is more work to be done and you may be wondering how you can make a greater impact. You want to help fight for a cure, you want to make sure children battling cancer have the best chance at survival with minimal side effects, you want to make sure every family is supported so there are less family life interruptions. But you’re only one person and can only give so much, right? So how can you help beyond the transactional donation?
Introducing the concept of Peer To Peer Fundraising (P2P). You may have heard of the infamous Ice Bucket Challenge a few years ago; it was an activity involving pouring a bucket of ice water over your head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research. It went viral as people challenged their network of friends to participate. It became a multimillion dollar fundraiser.
Now, the concept of creating a viral challenge of that scale may not be realistic but imagine if you could help raise awareness about The Olivia Caldwell Foundation to 10 people, and then those 10 people reached 10 more people and so on and so forth. The impact would be huge.
The beauty of P2P Fundraising is that it isn’t one size fits all. You get to choose how you want to participate; train for a 5k, challenge your gym to do a competition, challenge your coworkers to see who can raise the most, ask your boss to match your donation, auction off the opportunity for someone to tell you how to shave your beard- the options are endless and you can be as creative as you want! Whichever way you choose to fundraise the concept of the ALS Challenge remains the same. You rally your connections (family, friends, coworkers, etc.) to donate, you create awareness about our organization, and you can challenge your friends and family to do the same. Now look at how quickly you exponentially increased your impact!
If you’re interested in getting involved as a P2P Fundraiser we encourage you to join us for WyoGives! WyoGives is a 24 hour day of giving on July 14th where we all rally together to create awareness and raise funds for Wyoming nonprofits. We are looking for people who want to be advocates for OCF and raise awareness and funds through P2P Fundraising. Don’t worry, we have all of the materials you need to get going and templates to use to spread the word- your job is to get creative and challenge your network of friends and family to support your goals. This is going to be an amazing day where we all rally together and see how much of an impact we can make!
Reach out to Allison Harker, firstname.lastname@example.org or (307) 333.1273 to find out more information about you or your company/civic organization getting involved with P2P Fundraising.
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